Wednesday, May 23, 2018

Possibility of Using Social Media Platform Potential Optimally for The Realization of Strategic Business Goals

Social media is the single most effective way to reach audiences, with teens (i.e. tomorrow’s consumers) now spending up to nine hours a day on social platforms. An insatiable appetite for video among users, paired with better technology for making, posting and targeting social updates, sees companies now spending more money on social and digital ads than on TV advertising.

Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago. Its mobile ads are so popular that the platform is actually starting to run out of space for them, even though they’re charging more than ever. Meanwhile, the network eclipsed the 2-billion-user mark, now counting nearly one-third of the planet among its user base.    

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