Search engine marketing and display advertising can both help you find customers and grow your business, but they work differently. Click here to delve into the two most popular ways to advertise online
With search engine marketing, your ad can only show up when people are searching. So when they’ve left the search engine and are browsing around the web, you can’t reach them with search engine marketing. But with display advertising, your ads can show up on any website that’s offering advertising space, and it means that you can tap into millions of additional websites beyond search engine.